1. WHO WE ARE
We are Summerill & Bishop Ltd, a company registered in England and Wales under company number 02891938 and with our registered office at 100 Portland Road, London W11 4LQ (the “Company” or “we” or “us”).
The Company and personal information: We are committed to lawful, fair and transparent processing of all personal information about our employees, customers, suppliers and other third parties during the course of our business activities. We will always comply with any applicable data protection legislation and we will ensure that collection and use of personal information is carried out in accordance with applicable data protection laws. The main law governing data protection is the General Data Protection Regulation (Regulation (EU) 2016/679 of 27 April 2016) known as the “GDPR”.
Registration: While the Data Protection Act 1998 requires us to be registered with the Information Commissioner’s Office, we will remain registered under registration number: ZA178387. We will also comply with any successor notification requirements. Please note that, as explained below, we may only be processing your personal data on behalf of another party, who will be the data controller in respect of that information.
Controlling and processing information: We are the controller of all personal information used in our business for our own commercial purposes. Sometimes though, we will process personal information on behalf of another data controller – and when this is the case, we will do so only in accordance with the instructions of that data controller and otherwise in accordance with the GDPR. If we are processing on behalf of another data controller, that data controller will provide relevant information to you about how your data is being shared.
Why you should read this policy: It is important that you read this policy, together with any other documents referred to in it, so that you are aware of how any personal information relating to you will be dealt with by us.
2. DATA PROTECTION PRINCIPLES
We are accountable for demonstrating compliance with the GDPR’s six principles of processing personal information. These provide that personal information we deal with must be:
a) processed fairly, lawfully and in a transparent manner;
b) collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes;
c) adequate, relevant and limited to what is necessary;
d) accurate and, where necessary, kept up to date;
e) not kept for longer than necessary; and
f) processed securely, maintaining integrity and confidentiality.
3. SOME BASIC DEFINITIONS WE USE IN THIS POLICY
Personal information: In this policy, when we use the term “personal information” we mean any information relating to an identified or identifiable human being. (An “identifiable natural person” is one who can be identified, directly or indirectly, for example, by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, biometric, mental, economic, cultural or social identity of that person).
Sensitive personal information: In this policy, when we use the term “sensitive personal information” we mean special categories of information which are personal information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying someone, data concerning health or data concerning someone’s sex life or sexual orientation.
4. THE KIND OF PERSONAL INFORMATION WE HOLD ABOUT YOU
We may collect, record, organise, structure, store, adapt, alter, retrieve, consult, use, disclose by transmission, disseminate or otherwise make available, align or combine, restrict, erase or destroy the following types of personal information about you:
- Personal contact details such as name, title, addresses, telephone numbers and personal email addresses.
- Information you provide when you register to use our website, subscribe to our service, search for a product, place an order on our website, participate in discussion boards or other social media functions on or via our website and when you report a problem with our website.
- Demographic information such as your postcode
- Information relevant to customer promotions, competitions and/or surveys on our website or via our social media channels
- Marital status and dependants
- Bank account or debit/credit card details
- Details of transactions you carry out through our website or by other means, the fulfilment of your instructions and any subsequent communications with you about any of these.
- Details of your visits to our website including, but not limited to, Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting and location data, browser plug-in types and versions, operating system and platform, information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page, whether this is required for our own administrative purposes or otherwise.
- We may record telephone conversations for training and security purposes. You will be notified if recording is taking place at the commencement of any call.
- Closed circuit television recordings within our premises for safety and security purposes.
We do not collect, store or use sensitive personal information.
5. HOW IS YOUR PERSONAL INFORMATION COLLECTED?
In the course of our business, we may collect personal information directly from an individual:
- when you provide information in relation to the purchase of goods, or in relation to services we might provide to you, either in store or online;
- when you submit an enquiry about our goods or services;
- when you sign up to our mailing list; and
- when you provide personal information directly to members of our team.
We may also collect personal information about individuals from other sources such as:
- We may receive information about you if you use any of the other websites we operate, or the websites of our affiliates, or other services that we provide.
- We are also working closely with third parties (including, for example, business partners, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.
We will only collect personal information to the extent that it is required for the specific purpose notified to individuals about whom we are collecting it and/or as instructed by any data controller on whose behalf we are acting - and we will keep it only as long as is necessary.
6. HOW WE WILL USE PERSONAL INFORMATION
We will only use personal information when the law allows us to do so and relying on a relevant basis for lawful processing in each instance. We will use your personal information in the following circumstances, relying on the basis of processing indicated:
Basis of processing: Where we need to perform a contract we are about to enter into or have entered into with you.
- To provide you with information, products or services that you request from us (contact details).
- To carry out our obligations arising from any contracts entered into between you and us, including any delivery obligations (contact details, payment information and any information relating to personalisation status).
Basis of processing: Where it is necessary for our legitimate interests (or those of a third party) and we have undertaken an assessment to determine that processing for those interests (listed below) does not outweigh your interests and fundamental rights, considering the nature and impact of the processing and any relevant safeguards we can put in place.
- To ensure that content from our website is presented in the most effective manner for you and for your device (online identifiers, location data and other technical information).
- To provide you with information, products or services that we feel may interest you, (where you have consented to be contacted for such purposes to the extent consent is required by law) (contact details and any information relating to personalisation preferences).
- To allow you to participate in interactive features of our service, when you choose to do so (online identifiers, location data and other technical information).
- To notify you about changes to our service (contact details).
- To maintain a basic amount of information about you and your transaction history, in order to provide you with a service tailored to your preferences, including any appropriate advertising (contact details, payment history and any information relating to personalisation status).
Basis of processing: Where we need to comply with a legal or regulatory obligation.
- To retain basic transaction details for the purpose of tax reporting (contact details and transaction history).
Basis of processing: Where you have consented to the processing.
- To use non-essential cookies on our website (see “Cookies” section below for further information) (online identifiers, location data and other technical information). You have the right to withdraw consent to such use at any time by contacting us but please note that some or all parts of our website may no longer be accessible to you.
- To send you direct marketing communications via email, text message, post or telephone call (contact details). You have the right to withdraw consent to any such use at any time by contacting us.
Other issues about how we use personal information:
1) Please note that we may process your personal information for more than one lawful basis depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal basis we are relying on to process your personal information – contact details are below.
2) We will only use your personal information for the purposes for which we collected it (or were asked to process it by anyone on whose behalf we process personal information), unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. Please contact us if you would like further details of any additional purposes of processing. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis that allows us to do so.
3) Where we need to collect personal information by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with products). If this happens, we may have to cancel, or be unable to provide, any services you have requested.
4) Please note that we may process your personal information without your knowledge or consent where required or permitted by law.
6) If you provide us with any personal information relating to relatives, partners or other individuals it is your duty to make such persons aware that their personal information may be shared with us and to provide them with appropriate information about how their personal information may be processed by us.
7. DIRECT MARKETING
As indicated above, we may use your personal information to provide you with information about goods and services which may be of interest to you and we may contact you about these by email, text message, post or telephone call. This is known as direct marketing.
Examples of direct marketing may include:
- sending promotional emails about new products, special offers, customer events or other information which we think you may find useful or interesting using the email address which you have provided;
- contacting you for market research purposes (by email, text message, post or telephone call).
We will only process personal information for the above purposes as permitted by law, which usually means with your specific consent. You have the right to withdraw this consent at any time. Information about how to withdraw your consent is set out below.
We may also disclose your information to third parties for the purpose of direct marketing (see those marketing agencies listed at section 10 below for details). Again, we will only do this with your explicit consent and you have the right to withdraw this consent at any time. Information about how to withdraw your consent is set out below. Please see “Data Sharing” below for further details.
We will use the information you provide on the form to be in touch with you and to provide updates and marketing. We do not share your information with any other third parties except for sending you this newsletter through our processing partner, MailChimp.
We will always treat your personal details with the utmost care and never sell them to other companies. If you prefer not to hear from us, you can stop receiving our newsletter at any time. You can get in touch at email@example.com.
In this policy, where we have referred to needing your consent for any processing, we will make sure that the consent:
- is specific consent for one or more specified purposes; and
- is given by a clear affirmative act establishing a freely given, specific, informed and unambiguous indication of your agreement to the relevant processing of personal information.
10. AUTOMATED DECISION-MAKING
Automated decision-making takes place when an electronic system uses personal information to make a decision relevant to you without human intervention. We do not envisage that any decisions will be taken about you using automated means, however we will notify you in writing if this position changes.
11. DATA SHARING
Transfer of personal information outside of the EEA: We may transfer certain personal information that we hold on individuals living in the European Union to a country outside the European Economic Area ("EEA"), provided that one of the following conditions applies:
- the country to which the personal information is transferred ensures an adequate level of protection for that individual’s rights and freedoms;
- an individual has given their explicit and informed consent having had the risks explained to them;
- the transfer is covered by one of the derogations set out in the GDPR, including the performance of a contract between us and that individual, or to protect the vital interests of individuals;
- the transfer is legally required on important public interest grounds or for the establishment, exercise or defence of legal claims; or
- the transfer is authorised by the relevant data protection authority where we have checked adequate safeguards exist with respect to the protection of the individual’s privacy, their fundamental rights and freedoms and the exercise of their rights.
Subject to the requirements set out above, the personal information we hold may also be processed by individuals operating outside the EEA who work for us or for one of our suppliers. Those individuals may be engaged in, among other things, the fulfilment of contracts with the relevant individual, the processing of payment details and the provision of support services.
Safeguards: If we use a third party data processor to process personal information on our behalf, we will obtain contractual commitments to safeguard the security of the personal information to ensure that the third party only acts on our instructions when using that personal information and that the third party has in place appropriate technical and organisational security measures to safeguard the personal information. Whenever we transfer your personal information out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
Please contact us if you want further information on the specific mechanism used by us when transferring your personal information outside the EEA.
Why we might share your personal information with third parties: We may share personal information we hold with: (i) any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries; and/or (ii) in the event that we sell or buy any business or assets, or sell the Company, we will disclose your personal data to the prospective seller or buyer of such business or assets. We may also disclose personal information we hold to third parties if we are under a duty to disclose or share an individual’s personal information in order to comply with any legal obligation, or in order to enforce or apply any contract with that individual or other agreements; or to protect our rights, property, or safety of our employees, customers or others. This includes exchanging personal information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
We may also share personal information we hold with selected third parties for the purposes set out below. We do not allow our third-party service providers to use your personal data for their own purposes; we only permit them to process your personal data for specified purposes and in accordance with our instructions.
Third party service providers who may process your personal information: When we use the term “third party”, we mean any entity who is not the Company, including third party service providers, contractors and designated agents. In particular, we share data with Shopify Inc, a Canadian company with headquarters at 150 Elgin Street, 8th Floor, Ottawa, ON K2P 1L4, Canada, with whom we work to operate our online store and who acts as a processor on our behalf in providing those services. The following third party service providers may also process personal information for the following purposes:
||Provides our cloud-based EPOS system, in which we store client’s contact details collected from sales (but not any financial information) as well as supplier details used in generating purchasing orders.
|| Processes card payments made in store and over the phone (we store no client card details ourselves, or grant access to the supplier of the EPOS system, all data is encrypted and transferred to Worldpay).
||Provides our email marketing, client newsletters and invitations to client events.
||Hosts our mail server and (remove produced) produced our email service.
|These third-party cookies are used to help us and our advertisers see which advertisements you click on and interact with. Each individual advertiser uses its own tracking cookies and the data taken is not confidential or interchangeable.
||Used on our website to analyse client behaviour and target social media advertising.
||Used to pay all our suppliers and occasionally to process refunds to clients for deposits or it they pay via bank transfer.
(Part of Tipi Group)
|Provide search engine optimisation services.
||Processes supplier payments, receiving contact details and card / payment details.
||Processes credit card payments on behalf of Shopify, via our website.
||Provided website management services.
||Hosts our cloud based server, which stores client details and copies of client correspondence.
||Receive client names, addresses and telephone numbers in order to deliver purchases:
InXpress books shipments through UPS / DHL and FedEx,
Clockwork provides a London based courier service,
Addison Lee provides other courier deliveries,
and other similar couriers we may use from time to time.
||Used on our website as an analysis and feedback tool to monitor online behaviour.
||Provides our affiliate marketing programme.
||Provides our website ‘Pop up” newsletter sign up box.
||Provides our gift / wedding list online service.
|Back In Stock
||Provides the programme to notify our customers via email when products are restocked.
||An app to recommend and upsell related products across our website.
||Provides a centralized hub for customer service channels. Includes a ‘Live Chat’ feature to be able to directly answer customer queries quickly.
||Provides extra data fields to product pages – size, care instruction and story.
||A shipping app to create accurate fees for shipments.
Product Filter &
|Creates the ability to filter items by colour, size, price and material in a collection.
|Inventory Management for Shopify.
|Sets delivery options and allows customers to choose in-store pick up.
||Referral programme software to drive sales through referred marketing.
||Connecting our Shopify website to Mailchimp.
- Filter Menu
|Provides product and collection filtering.
We also use Paypal as a payment option on our website. We do not provide any personal information to Paypal, if a client choses this payment option they can make payment via their own account, in which case personal information is provided directly to Paypal.
12. DATA SECURITY
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
We have put in place internal procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.
When you order from us all payments are processed by WorldPay/Sage Pay, Paypal, Amazon Pay, Apple Pay or Shopify Stripe Payments Europe. All payment providers use secure server software that guarantees to protect your information whenever you place an order with us or access your account details. This software encrypts your information on a secure socket layer (“SSL”) and protects the confidentiality and integrity of your information from unauthorised access and disclosure. Our payment providers ensure transaction data is kept secure at all times and no cardholder information is ever passed unencrypted.
The CVV (Card Verification Value code) is the security code number on the back of your credit/debit card, above your signature (the last 3 digits) or the 4 digit code on the front of your American Express card above the long account number. The CVV code may be referred to as CSC, CV2, CVC or CID but the function is the same for all major card types. We do not store your CVV number, but use it to perform a security check.
13. DATA RETENTION
We will not keep personal information in a form which permits identification of individuals for longer than is necessary for the purpose or purposes for which they were collected. We will take all reasonable steps to destroy, or erase from our systems, all data which is no longer required (or, where we are processing on behalf of another data controller, return their information to them). We will comply with our data retention policy which is available here.
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of personal information, the purposes for which we process information and whether we can achieve those purposes through other means, and the applicable legal requirements.
We will only keep personal information for as long as is necessary for the purpose or purposes for which that personal information is processed; and we will let anyone about whom we process data know how long that is or the criteria that go into deciding how long that is.
We may sometimes anonymise your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Our website may, from time to time, contain links to and from the websites of partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies or the security of these websites. Please check the relevant policy before you submit any personal information to these websites.
14. YOUR RIGHTS
Under certain circumstances, you have rights under data protection laws in relation to your personal information, as summarised below.
You have the right to:
Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal information to comply with local law. Note, however, that we may not always be able to comply with your request for erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal information where we are relying on a legitimate interest (of our own or of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal information for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal information. This enables you to ask us to suspend the processing of your personal information in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal information to you or to a third party. We will provide to you, or a third party you have chosen, your personal information in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal information. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
If you wish to exercise any of the rights set out above, please contact us
. We aim to respond to all legitimate requests within one month (and if we are only processing the data in question on behalf of another party, the response may actually come from that other party as the relevant data controller). Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive - alternatively, we may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask for further information in relation to your request to speed up our response.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or device if you agree. Cookies contain information that is transferred to your computer or device. We use the following cookies:
Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.
Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences (for example, your choice of language or region).
Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and any advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Saves the page you first visited on the site; allows us to understand your journey.
||Saves which site sent you to our site; this might be a search engine like Google or another site like Pinterest.
|This is a reference for your session information on the site to allow us to provide a secure checkout for your purchases.
This is a unique reference that helps to deliver a personal experience on the site such as remembering items in your shopping basket.
||Counts the number of visits to a store by a single customer.
||Stores information about the contents of your cart.
||Used by our internal stats tracker to record the number of visits to the store.
||A set of cookies to bespoke your experience on the site.
||Stores your current currency for browsing the store.
|Stores if you have been shown our Newsletter Sign Up message so we do not show it to you again.
Allows us to estimate our audience size and usage pattern.
Store information about your preferences, and so, allow us to customise our site and to provide you with offers that are targeted at your individual interests.
Speeds up your searches.
Recognise you when you return to our site.
Parts of our website may display video or animation content using Adobe Flash Player. Adobe uses Flash cookies (also known as Local Shared Objects) to help improve your experience as a user; flash cookies are similar to usual cookies but they are managed differently by your browser. If you wish to disable or delete a Flash cookie, see Adobe Flashplayer Security Settings.
Please bear in mind that if you disable Flash cookies you'll be unable to access certain types of content on our website, such as videos or animations.
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you block cookies you may not be able to access all or parts of our website.
Except for essential cookies, all cookies will expire between 90 days and 2 years from date of download.
16. CHANGES TO THIS POLICY
It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.
You have the right to make a complaint at any time to the Information Commissioner's Office, the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the Information Commissioner's Office, so please contact us in the first instance.