We're delighted to present a first for Summerill & Bishop, and a truly groundbreaking concept in retail:
The Table of Mirrors.
Showcasing tablecloths in retail spaces has always been a challenge, primarily due to limited space. Most stores are only able to display a single table setting, leaving little room to highlight their full range of tableware and linens.
Always looking to innovate, we have designed a display concept that reimagines how table settings are showcased with a stunning 9-metre table divided into nine sections each framed by beautifully aged mirrors. These create an infinite mirroring effect, offering customers the illusion of an endless tablescape.
Brought to life for the first time together with Lane Crawford, Hong Kong's premier retail destination. Shoppers at their IFC store can pull up a chair, immerse themselves in their chosen setting, and visualise a complete table surrounded by an infinity of family and friends. This innovative setup also allows customers to mix and match, trying different plates, glassware, and cutlery on various tablecloths, to help create the perfect tablescape.
We are incredibly proud to share this one-of-a-kind experience. If you're in Hong Kong, do visit Lane Crawford at the IFC Mall to see this extraordinary table for yourself.
If you cannot make it to Hong Kong, shop our Table Linen Collections here.
With love,
S&B
x
The Table of Mirrors
